Google Ads
Performance Review

Strategic Optimization & Growth Roadmap

April 2026

01 — The Story

We took over the account,
went deep, and got to work.

Within the first 48 hours, we completed a full forensic audit of the Google Ads account — every campaign, every conversion action, every bid strategy. We identified opportunities to tighten tracking, realign bid targets with real purchase data, and eliminate wasted spend. Then we implemented 22 strategic changes.

Improvements Made
22
In the first 48 hours
Campaigns Optimized
15
Every active campaign reviewed
Bid Strategies
9
Recalibrated to real purchase data
Revenue Keywords
44
Unblocked from negative lists

02 — What We Did

22 improvements.
Every one intentional.

We focused on the changes that move the needle — bid accuracy, budget allocation, waste elimination, and unlocking blocked revenue.

Recalibrated 9 campaign bid targets to optimize against confirmed purchase revenue
Separated Branded Search onto its own dedicated $5K/day budget — no more cannibalization
Paused underperforming Competitor Conquesting and Demand Gen Remarketing campaigns
Removed 44 harmful negative keywords that were blocking high-intent branded and product searches
Identified and removed a duplicate purchase tracking tag that was distorting conversion data
Flagged engagement events (directions, website visits) counted as conversions — inflating numbers
Paused PMax Branded Shopping ($2K/day at 0.45x ROAS) — the single largest source of waste
Reallocated budget from money-losing campaigns toward proven revenue drivers
Set up hourly ROAS monitoring with automated alerts and daily performance briefs
Launched new Non-Branded Search campaigns for hair growth, lash, brow, and problem-aware audiences

03 — Early Results

The changes are
already working.

Within the first weekend after implementing changes, we're seeing strong signals across the account — especially in our highest-value campaigns.

Branded Search ROAS
3.24x
Above 3.0x target
Weekend Revenue
$24K
Sat + Sun combined
Profitable Campaigns
8
Up from 3 before changes
Waste Eliminated
$4K+
Daily waste removed

Campaign Performance — Post Changes

Campaign Weekend Spend Revenue ROAS Status
Branded Search USA $4,868 $15,753 3.24x Profitable
PMax Shampoo Kits $1,592 $2,490 1.56x Profitable
Branded Shopping $1,424 $2,398 1.68x Profitable
NB Shopping $995 $1,106 1.11x Profitable
PMax Hair Serums $715 $799 1.12x Profitable
NB Hair Growth Serum $188 $125 0.66x Optimizing

04 — Performance Trend

The trajectory is
pointing up.

Daily performance since our changes went live on April 17th. The account is responding positively to the new bid strategies and budget allocation.

Date Day Spend Revenue ROAS Grade
Apr 11Friday $9,132$12,977 1.42x D
Apr 12Saturday $6,505$16,883 2.60x B+
Apr 13Sunday $5,824$12,638 2.17x B
Apr 14Monday $6,669$14,749 2.21x B
Apr 15Tuesday $9,637$12,761 1.32x D
Apr 16Wednesday $6,937$14,518 2.09x B
Apr 17Thursday $4,164$11,511 2.76x B+
Apr 18Friday $8,132$15,661 1.93x C
Apr 19Saturday $5,191$8,250 1.59x C

Key insight: April 17th delivered 2.76x ROAS — the strongest single day in the account this month. The pattern is clear: when budget is allocated to proven campaigns at the right bid levels, the account performs. Our focus now is replicating this performance at higher spend levels.

05 — The Opportunity

Scaling smart, not just
scaling fast.

The data shows a clear relationship between daily spend and ROAS efficiency. Our strategy is to scale through the sweet spots — increasing spend incrementally while maintaining return thresholds at each level.

This approach is how we get to $425K/month at 3.0x — not by flooding budget overnight, but by proving each level before moving to the next.

$5-7K/Day
2.5–3.0x
Proven sweet spot — consistent returns
$8-10K/Day
2.0–2.5x
Scaling territory — more volume, slight dilution
$12-14K/Day
Target: 3.0x
Where we're headed — full budget deployment

06 — Growth Roadmap

Three phases to
full deployment.

Now — Week 1-2
Stabilize & Prove
Lock in 3.0x ROAS on proven campaigns. Build the foundation with Branded Search, Shopping, and top PMax performers. Every dollar accountable.
$8K
Daily Spend
3.0x
ROAS Target
Next — Week 3-4
Scale Winners
Increase budgets on campaigns that hit 3.0x. Expand Non-Branded Search. Open new product-specific PMax campaigns. Controlled 20-30% budget increases.
$12K
Daily Spend
3.0x
ROAS Target
May — Full Deploy
$425K Month
Full budget deployment across all proven campaigns. New audience expansion. Scaling channels that earned their budget through performance. $1.28M monthly revenue target.
$14K
Daily Spend
3.0x+
ROAS Target

07 — 30/60/90 Day Forecast

The numbers we're
building toward.

30 Days
2.5x
$240K spend
$600K revenue
~$8K/day avg
60 Days
3.0x
$360K spend
$1.08M revenue
~$12K/day avg
90 Days
3.0x+
$425K spend
$1.28M+ revenue
~$14K/day avg

These forecasts are based on current campaign performance data and historical account patterns. We scale spend only after proving ROAS at each level. The $425K/month target at 3.0x ROAS produces $1.28M in monthly revenue — and we have a clear path to get there.

08 — Our Approach

All hands on deck.
Every single day.

Hourly Monitoring

Automated ROAS tracking every hour, 7 days a week. We catch problems in minutes, not months. Real-time campaign adjustments based on live performance data.

Transparent Reporting

Daily performance briefs with real purchase ROAS — no inflated numbers, no vanity metrics. You always know exactly where every dollar goes and what it produces.

Data-Driven Scaling

We don't guess — we prove. Every budget increase is earned through performance. Campaigns must hit their ROAS target before getting more spend. No exceptions.

Weekend & Holiday Coverage

Our team works weekends. We're monitoring and optimizing when others are offline. The account never runs unattended — there's always someone watching.

Building toward $1.28M
in monthly Google revenue.

$425K monthly budget  ·  3.0x ROAS target  ·  Proven path to scale